Given below are a few ways of driving the social traffic to your site:
1. Identify: Identify the current trends in the market today. Once that is done classify your potential patrons. The demands of your patrons will form the basis for the establishment of your website.
2. Gathering content: Before you can expect an audience you need to give them a potential reason to view your website. Facebook earned its audience by the introduction of Applications that were till then unheard of. Suddenly you could chat, play games and update your 'Status' with the click of a button. This gave rise to concepts like multi- tasking online. You need to do the same.
3. Quality Content: Once you have identified and collected the content you need to assemble the same in the form of 'Pages' and 'Related Pages' on the website. Related pages are largely links that could be of supplementary value to your own web- site. It is time- saving for the audience to just follow a related link and this will ensure their return to the website.